Case Study Lawline
Space 8,500 sq ft
Location 61 Broadway
This family business has emerged as the largest online continuing education provider for lawyers in the country. Housed in drab space on lower Broadway, they were ready to shed the tired feel of dropped ceilings and an office intensive layout. Lawline wanted to occupy space reflective of the dominant tech firm they had become.
As the leader in the continuing legal education industry, Lawline enjoyed its Broadway location in the financial district, but not the antiquated, office intensive law firm space they currently occupied. Like many evolving businesses, they wanted a naturally lit space with a tech feel, and such a space was not available in their current building.
The challenge centered on how to obtain this feel: move, or stay and work with the bones of their current space.
An exhaustive search of available direct and sublet spaces produced nothing that outweighed the strong bones of their current space: despite its unworkable current configuration, the space was exactly the right size, right off the elevator and enjoyed great views of downtown Manhattan and the New York harbor.
Following conversations, ownership of 61 Broadway was prepared to rebuild Lawline’s existing space to meet their needs– and relocate them to temporary space in the meantime—on ownership's own dime.
By working closely with the ownership of 61 Broadway and their construction team we were able to negotiate a long term lease for Lawline in their existing building and were able to dramatically transform their existing old world law firm space into the kind of cool tech space they always wanted. While the build-out took just over 4 months and required Lawline to move out of their space and then back in, they ended up with an incredible space at a very reasonable price — in the building they wanted to be in.