Case Study Acxiom
Space 20,000 sq ft
Location 114 Fifth Avenue
When we met Acxiom, they had reached a turning point. They were moving into a more tech-oriented phase of their business and needed an edge to attract the kind of talent and cutting edge clients that would accelerate this new and exciting chapter of their story. Like many businesses, sometimes it just takes the right space, in the right part of town, to spark the fire of great things happening.
When we met Acxiom, they were growing and evolving from operating solely in big data to include disruptive technology. As is, they were spread out among multiple floors on a block that had neither the cache they desired nor the vibe to match who they had become as an organization.
Going forward, they needed to be in a space that would attract the clients and talent on which their vision to change the marketing landscape centered.
With Acxiom’s vision in place, they needed a space that would be in the epicenter of the Manhattan tech world — with a location that would inspire all who entered.
Their new home is 20,000 sq. ft. flooded with sunlight in the Flatiron district, at 114 Fifth Avenue. Tech companies gravitate to the neighborhood for the edginess of the industrial bones, the luxury of new renovation, and the concentration of like-minded people. The amenities and the energy attract the best in the business. And it’s just what Acxiom was looking for to sustain their growth: the right space married with the right moment in time to open up great doors.